Who We Are

Cariads Local Ltd is an independent business producing two monthly publications: Wye Local & Local Beacon (combined flip format magazine), covering the Hay-on-Wye, Talgarth and Brecon areas, and Local Ludlow, covering the town of Ludlow and its surrounds.

We offer a professional and affordable way for businesses to promote their products and services to the people of our area. We pride ourselves on keeping our content local, interesting and informative. Delivering the magazines through letterboxes and to local pick-up points each month, our aim is to provide feet-up, by-the-fire enjoyment with a high-quality read every time.

Lisa Marie dreamed up the first magazine in 2006.

With lots going on, but nowhere to promote it, founder Lisa Marie Eardley knew the area was crying out for a dedicated publication. With a graphic design and litho print background, as well as wheeling and dealing skills inherited from her father, Lisa Marie made her idea a reality. Many of her first conversations with potential advertisers took place on a Friday evening in the pub!

Wye Local was created to prevent people missing out on the many great local products and services, and Cariads Local Ltd has been boosting local businesses ever since. In 2009 Local Beacon magazine hit the streets of Brecon, and in 2018 Local Ludlow was launched. Due to the Covid-19 pandemic, in summer 2020 we combined Wye Local & Local Beacon into a single flip format magazine – which was hugely appreciated by local residents and advertisers.

We are a small local team and practise what we preach.

We put our money where our mouth is, not only by providing our community with magazines that work for them, but also by shopping locally and using local services whenever we can. We love where we live, and so do our readers.

Our team.

Lisa Marie Badham | Founder & Editor

Nicole Williams | Designer, Wye Local & Local Beacon

Jesse Ingham | Designer, Local Ludlow

Chloe Watson | Sales, Wye Local

Maya John | Sales, Local Beacon

Phoebe Edwards | Sales, Local Ludlow